Kiku Masamune Sake Moisturizing Wash & Shave Gel For Men 150g

Even before the concept of lotions and skin care existed, sake was diluted with water and used to condition the skin. The ingredients of sake are rice, koji, water, and the power of nature. Sake is a natural beauty ingredient that has been used to moisturize the skin of Japanese people since ancient times.

Sake is the very origin of lotion. Our goal was to create a lotion that men's skin truly needs. Just like women, men's skin is subject to stress in everyday life. However, unlike women, men seek moisturizing rather than beauty. Kiku Masamune's first men's cosmetics focus on moisturizing, the foundation of skin care.